23 Best Marketing Automation Platforms

Find the top marketing automation platforms and tools to boost your business growth, save time, and improve customer engagement.

Introduction
1. What is Marketing Automation Software?
2. Why Use Marketing Automation Platforms?
3. Top 23 Marketing Automation Platforms
4. How to Choose the Right Marketing Automation Tool
5. FAQs
6. Getting Started Checklist
7. Conclusion

Marketing automation platforms have become essential for businesses looking to streamline marketing tasks, personalize customer journeys, and drive better results. By using marketing automation software, you can save time on repetitive tasks, improve lead nurturing, and gain valuable insights to optimize campaigns. In this post, we’ll cover the 23 best marketing automation platforms that help your business find the right fit.

1. What is Marketing Automation Software?

Marketing automation software refers to tools that automate repetitive marketing tasks like email campaigns, social media posting, lead scoring, and customer segmentation. These platforms often integrate with CRM (Customer Relationship Management) systems to enable seamless communication between marketing and sales teams. Using AI-driven features, modern marketing automation platforms help personalize content and predict customer behaviors.

2. Why Use Marketing Automation Platforms?

Businesses that use marketing automation tools report higher efficiency, better lead conversion rates, and improved customer retention. According to a Forrester report, companies with integrated marketing automation see a 38% increase in lead-to-close rates and shorten sales cycles by 29%. Automation also frees up your team to focus on strategic tasks rather than manual campaign execution.

3. Top 23 Marketing Automation Platforms

Here are the best marketing automation platforms ranked by features, integration, user-friendliness, and suitability for businesses of various sizes:

Marqait AI
Marqait AI offers an all-in-one marketing automation platform built for small and medium businesses, featuring campaign generation, social media automation, and brand consistency tools. It’s especially strong on AI-driven content and automation, helping businesses launch campaigns faster with less manual work.
HubSpot Marketing Hub
HubSpot is a leading all-in-one CRM and marketing automation solution, popular across mid-size to enterprise businesses. It offers AI email generation, predictive lead scoring, and seamless integration with sales. HubSpot excels at centralizing marketing, sales, and service data.
ActiveCampaign
Known for its powerful automation workflows and CRM integration, ActiveCampaign helps businesses nurture leads with personalized emails and SMS marketing. It’s great for mid-market companies focusing on customer experience.
Salesforce Pardot
Part of the Salesforce Marketing Cloud, Pardot targets B2B marketing teams. It includes AI-powered lead scoring, engagement tracking, and ROI reporting features suited for enterprises.
Marketo Engage
Ideal for enterprise-level marketing, Marketo offers robust campaign management, email marketing, and analytics. Its AI tools help optimize customer engagement and target campaigns effectively.
Klaviyo
Excellent for eCommerce brands, Klaviyo combines email and SMS marketing with AI-driven segmentation and product recommendations to boost sales.
Mailchimp
Still a favorite for small businesses, Mailchimp offers AI-assisted email optimization, predictive segmentation, and affordable automation features.
ActiveTrail
A versatile marketing automation platform with SMS, email automation and landing page builders, perfect for SMEs.
MoEngage
Focused on digital customer engagement, MoEngage provides AI-powered analytics to improve retention and personalize user experiences.
Sendinblue
Known for ease of use and multi-channel automation including email, SMS, and chat marketing.
Autopilot
Offers visual marketing automation workflows, ideal for small teams wanting easy drag-and-drop campaign builders.
GetResponse
Combines email marketing, webinars, and CRM with AI-powered automation for growing businesses.
Drip
Specializes in eCommerce marketing automation with personalized workflows and multi-channel messaging.
ConvertKit
Built mainly for creators, bloggers, and small businesses with simple automation sequences and email marketing tools.
Ontraport
Includes CRM, marketing automation, landing pages, and e-commerce functionality for small to mid-market companies.
Omnisend
Omnisend provides omnichannel marketing automation mainly for eCommerce, blending email, SMS, and push notifications.
Keap (formerly Infusionsoft)
Offers CRM and marketing automation with strong sales pipeline management capabilities for small businesses.
Wishpond
Wishpond focuses on lead generation with landing pages, popups, and automation ideal for startups.
ActiveDEMAND
A comprehensive marketing automation platform featuring call tracking and multi-channel marketing for agencies and mid-size businesses.
Customer.io
Customer.io automates messaging across SMS, email, and push notifications with advanced segmentation.
Pardot Lightning (Salesforce)
An upgraded version of Pardot with improved AI and analytics for enterprise B2B marketing automation.
SharpSpring
Known for affordability and open platform integration, SharpSpring offers email marketing, CRM, and automation for SMBs.
BenchmarkONE
Combines CRM with marketing automation targeting small businesses and startups for lead nurturing.

4. How to Choose the Right Marketing Automation Tool

To pick the right marketing automation platform, consider:

Your business size and budget
Integration with existing CRM and tech stack
Ease of use and available training
Key features like email automation, lead scoring, analytics, AI capabilities
Support quality and community
Scalability for growth

Tools like Marqait AI and HubSpot are great for seamless all-in-one solutions, while platforms like Klaviyo or Drip are better for specific industries like eCommerce.

5. FAQs

Q: What are marketing automation platforms?
A: Software tools that automate marketing tasks such as email campaigns, social media posts, lead segmentation, and analytics.

Q: How do marketing automation tools improve ROI?
A: They increase efficiency, personalize marketing messages, better qualify leads, and optimize timing to boost conversions and sales.

Q: Are marketing automation platforms expensive?
A: Pricing varies widely—from free plans by tools like Mailchimp to enterprise costs for Salesforce Pardot. Many options exist for every budget.

Q: Do I need technical skills to use marketing automation software?
A: Most modern platforms have user-friendly interfaces suitable for marketers without deep tech experience.

Q: Can marketing automation platforms help small businesses?
A: Absolutely. Tools like Marqait AI give small businesses enterprise-grade automation without heavy costs.

6. Getting Started Checklist

Define your marketing goals and workflows
Audit your current marketing tools and CRM integrations
Identify must-have features and budget
Test 2-3 platforms with free trials or demos
Train your team using vendor resources
Plan a gradual rollout to optimize campaigns with the new tool

7. Conclusion

Marketing automation platforms are critical for businesses wanting to compete efficiently. Whether you want to nurture leads with automated emails, post consistently on social media, or harness AI to personalize customer journeys, there’s a marketing automation tool for your business. Tools like Marqait AI stand out by combining AI content generation with workflow automation tailored for SMBs, while leaders like HubSpot provide enterprise scalability and deep CRM integration.

Take advantage of free trials to find the best fit for your business, and start automating your marketing tasks to save time and grow smarter.

Tools like Marqait AI help speed up content creation and campaign management so your team can focus on strategy and growth.